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Ray Kroc began McDonald's with a belief that customers wanted quality food, fast, in clean surroundings, and at a low cost. He knew that with believing came confidence, and through customer confidence would come growth. Our system has spread throughout the world, yet our mission remains virtually the same as Ray's original belief.
Our stores are successful today because customers believe in us. Customers believe we can deliver quality food in pleasurable surroundings known as "The McDonald's Experience".